UTATA LLC partners with OtterlyAI for AI search optimization in Japan

UTATA LLC, a Tokyo-based digital agency, has established a first-of-its-kind official agency partnership in Japan with OtterlyAI. The partnership focuses on Generative Engine Optimization (GEO), also known as AI Overviews (AIO) or LLMO対策 in Japan.

As user search behavior shifts from traditional search engines toward generative AI platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews, companies face a growing need to manage how their brands are mentioned and recommended by AI. UTATA will utilize OtterlyAI’s analytical platform to help clients monitor and optimize brand visibility within these AI-driven search environments through data-driven strategies, content creation, and performance measurement.