Vacation clubs gain popularity among young travelers

The travel industry is seeing a rise in “vacation clubs,” a rebranded version of the traditional timeshare model that is gaining popularity among younger travelers. Unlike older timeshare models that were often criticized for being resort-focused and difficult to exit, vacation clubs utilize a points or credit system. This allows members to book a wider variety of destinations and property types, including urban locations and shorter stays.

Major hospitality brands such as Accor and Wyndham are leading this shift, providing increased investment security and standardized service levels. For example, Accor’s Vacation Club includes properties like the renovated The Sebel Melbourne Flinders Lane, which offers an apartment-style ownership experience in an urban setting.