Valencian Community and Madrid advance tourism cooperation

Tourism officials from the Valencian Community and the Community of Madrid met at the Valencian Institute of Tourism Technologies (Invat·tur) to review the progress of their bilateral cooperation protocol. Originally signed in January during Fitur 2026, the agreement aims to establish a tourism intelligence axis between the two regions.

The meeting focused on sharing strategies and knowledge to strengthen international projection. Key areas of collaboration include innovation, tourism intelligence, knowledge transfer, training, and digitalization. Additionally, the representatives discussed projects designed to enhance competitiveness, sustainability, and destination quality within both territories.