Valencian Community launches tourism promotion in Miami and Canada

Turisme Comunitat Valenciana is executing strategic international promotion efforts to expand its presence in North American markets.

In Miami, a delegation led by Director General of Tourism Israel Martínez will conduct an institutional and commercial mission from October 26 to 29. The program includes B2B meetings, a workshop for travel professionals, and participation in the World Travel Expo (WTE) Miami 2026. The mission aims to promote premium experiences, gastronomy, MICE tourism, wellness, golf, and cruises, while also addressing air connectivity with the United States.

Simultaneously, a familiarization trip has been organized for nine Canadian travel agents from October 26 to November 1. In collaboration with Visit València and several municipalities, the itinerary covers destinations including Valencia, Dénia, Chulilla, Requena, la Vall d’Uixó, and Sagunto. The participating agents represent major North American consortia such as Virtuoso, Travel Leaders Network, and Expedia, focusing on luxury, group, and corporate travel segments.