Valentino launches sensory perfume campaign in Warsaw

Valentino has launched a unique sensory marketing campaign in Warsaw, transforming advertising pillars owned by AMS and Synergic into fragrance stations. The installation features hundreds of colorful booklets containing perfume samples for the Vendetta Donna (women) and Vendetta Uomo (men) fragrances.

From a distance, the booklets are arranged to form a large-scale visual of the letter ‘V’ and the Valentino name. The project allows pedestrians in central Warsaw to physically remove a booklet and test the scents on their skin, aiming to shorten the consumer journey by moving sampling from traditional perfumeries directly to the streets.

The campaign, managed by WPP Media, aligns with the global Valentino Beauty creative concept, utilizing a black and red color palette. The promotional efforts are supported by a film directed by Romain Gavras, starring Dakota Johnson and Alexander Skarsgård.