Valeur Ajoutée concept store to open in Montpellier

Valeur Ajoutée, a new concept store dedicated to French-made clothing and accessories, is scheduled to open on September 29 in Montpellier. Located on Boulevard du Jeu de Paume in a 300 m² space, the boutique aims to promote a “buy less but better” philosophy by focusing on high-quality, locally manufactured goods.

Founded by Maud Marousez, the store will feature its own collections alongside approximately a dozen other French brands, including Berthe, Sessile, and 1083. Beyond retail, the space is designed to be a community hub, offering services such as embroidery and alterations, as well as a café. The initiative seeks to support local craftsmanship and economic value through sustainable fashion consumption.