Valle d'Itria masserias highlight traditional Puglian architecture and wine culture

The traditional masseria architecture of Italy's Valle d'Itria is gaining popularity as a design trend, characterized by exposed stone, natural materials, white lime, and artisanal objects. At Masseria Pirnello, architects Aldo Flore and Rosanna Venezia from the studio FloreVenezia focused on preserving the building's history rather than imposing an external aesthetic. The project involved repurposing original spaces, such as converting old garages into living areas, to maintain the site's authenticity.

Beyond architecture, the cultural identity of these rural estates is deeply tied to their wine cellars. These spaces serve as symbols of local tradition, where historical tools and wooden barrels reflect the agricultural heritage of the Itria and Salento regions. For visitors, these cellars offer an immersive experience into local viticulture and the history of the territory.