Valsoia expands European retail presence through new distribution deals

Italian health-food manufacturer Valsoia has announced an international expansion strategy, securing new distribution agreements with major European supermarket chains. The company is entering new markets in Poland and Hungary, while expanding its flagship ‘Valsoia Bontà e Salute’ line across Spain, Sweden, Czechia, and Slovakia.

In Hungary, Valsoia will debut through retail partnerships with SPAR and Tesco. In Poland, distribution will be handled by Carrefour and Auchan. The company is also increasing its presence in Sweden via ICA, Coop, and Axfood. In Spain, it has entered the Consum cooperative, and in Czechia and Slovakia, it has secured listings with Tesco, Kaufland, and Billa.

The expansion follows a strong financial period, with international sales for the Valsoia Bontà e Salute brand increasing by 11.9% in the first quarter of 2026 compared to the previous year. CEO and General Manager Andrea Panzani stated that international development is a strategic direction for the company's growth.