Van Gogh Museum Director Emilie Gordenker discusses new strategy in Istanbul

Emilie Gordenker, Director of the Van Gogh Museum, presented a new strategic direction titled “Quality Over Quantity: A New Strategic Orientation” at the Istanbul Modern Auditorium. The event was part of the “Museums are Talking” program, organized by Istanbul Modern in collaboration with the Consulate General of the Netherlands in Istanbul.

Gordenker detailed a radical shift in the museum’s management approach, moving away from the traditional goal of maximizing visitor numbers and physical growth. Instead, the museum is focusing on diversity and quality, asking questions such as “Who are we not reaching?” and “Why are certain people not coming to the museum?”

Addressing the operational challenges of hosting approximately 1.8 million visitors annually, Gordenker noted that the museum utilizes a meticulous time-slot reservation system to ensure a safe and pleasant experience for guests.