Vanbruun reports 22% revenue growth amid shrinking jewelry market

Swedish jewelry retailer Vanbruun has reported a 22% increase in revenue for the 2025 fiscal year, reaching 218.8 million SEK. The company achieved an operating profit of 31.2 million SEK, representing a 14% margin.

CEO and founder Victor Halvarsson attributes this success to an on-demand business model that avoids tying up capital in heavy inventory, unlike traditional jewelers. To combat a shrinking domestic market caused by declining marriage rates in Sweden, the company is pursuing an international offensive, already generating 75 million SEK from foreign markets.

As part of its expansion, the Borås-based company is opening a new showroom at the NK department store in Gothenburg and increasing its international presence.