Vanessa Lindblad and André Kvamme launch Repeats supplement brand

Vanessa Lindblad, co-founder of Caia Cosmetics, and former Kindly CEO André Kvamme have launched a new dietary supplement brand called Repeats. The company is debuting with seven direct-to-consumer products.

While sales will primarily occur through their own online store, the company has secured distribution agreements with several retailers. Products will be available through online pharmacies Meds and Apohem, the Baby Journey network, and in over 300 physical Apotek Hjärtat locations.

Lindblad serves as a co-founder, investor, and brand manager, aiming to apply her experience in community building and brand positioning from the beauty industry to the supplement market. The founders stated their long-term goal is to establish a strong Nordic brand with the intention of expanding into the broader European market.