Vans partners with CORTIS for new footwear campaign

Vans has announced a renewed partnership with the South Korean group CORTIS for its “Oh, What Fun” campaign, launching on September 24. The collaboration aims to promote a style of self-expression through two distinct product phases.

The first phase focuses on the “Vans Premium” series, highlighting the brand’s iconic checkerboard pattern. This collection draws inspiration from 1980s Southern California culture, featuring new models such as the Premium Slip-On Reissue 98 and Premium Old Skool 36.

The second phase, scheduled for release on October 9, centers on a “Cozy” theme for the autumn and winter seasons. This lineup includes icon models made from materials like suede, duck canvas, and brushed fabrics in seasonal colors such as brown and green.

As part of the campaign, customers purchasing select items from the Premium series at participating retailers, including Vans stores in Harajuku and Odaiba and ABC-MART locations, can receive limited-edition CORTIS water games and pocket cards.