Japan celebrates Halloween with diverse seasonal events and promotions

Various businesses and local communities across Japan are hosting diverse Halloween-themed events and promotions.

In the food and retail sectors, Chateraisé is offering limited-edition sweets including pumpkin cakes and ghost-themed cream anmitsu. Denny's has introduced seasonal black sesame pancakes with bat picks, while the restaurant chain Anrakutei is running a ‘Meat Day Halloween Festival’ featuring children's sets for as low as 31 yen. Retailer Nojima is providing sweets and a social media campaign for KidZania Tokyo tickets to customers who use the phrase ‘Trick or Treat!’

Local festivities include the ‘Toda Halloween Groove Fes 2026’ at Boat Race Toda, featuring DJs, dance shows, and treats for children in costume. In Saga Prefecture, the Nanoyu hot spring facility is offering discounts and sweets for guests in costume. Additionally, traditional confectionary shops like Okashidokoro Takagi in Hiroshima are blending Japanese culture with the holiday by selling Jack-o'-lantern and black cat-themed wagashi.