Various Japanese lifestyle and beauty brands announce new product launches and collaborations

Several Japanese companies have announced new consumer offerings across the beauty, wellness, and food sectors.

In the beauty and wellness space, Tricco Co., Ltd. will host a pop-up for its FUJIMI and GINZUBA brands at the Nihonbashi Mitsukoshi Main Store from October 28 to November 1, 2026, featuring protein tastings and scalp checks. EsY Co., Ltd. is holding a pop-up in Fukuoka from October 26 to 31 to promote its “Watashi no Kohkatsu” fermented inner care products, which utilize non-standard grade “Hakata Toyomitsu-hime” figs to reduce food loss. Additionally, Dearest Co., Ltd. has expanded the sales channels for its “KOKOU” men’s solid perfume to include Rakuten, Yahoo! Shopping, and TikTok Shop.

In the food and hospitality sector, Fuji Sakura Kogen Beer is releasing its third collaboration beer, “Sakura no Toriko Kanade,” on November 6. The beer, aged in wine barrels for six months, was developed with players from the FC Fujizakura Yamanashi women’s football team. Meanwhile, the fermentation aging care brand FAS is partnering with Park Hyatt Kyoto to offer a festive afternoon tea from December 1, 2026, to January 15, 2027, featuring ingredients inspired by FAS products, such as black rice fermentation liquid and fig oil.