Varun Beverages launches two new brands in Kenya

Varun Beverages Limited (VBL Kenya) has launched two new brands, BOLT UP and XTREME FIZZ, to expand its presence in the Kenyan beverage market. The brands were unveiled at a Nairobi event titled ‘The Next Wave’.

BOLT UP is positioned as an energy drink for young, active consumers, while XTREME FIZZ enters the carbonated soft drinks category. The company intends to distribute these products through both modern trade, such as supermarkets, and traditional retail channels, including wholesalers and neighborhood shops.

CEO Ramen Paul stated that Kenya is a vital component of the company’s broader African growth strategy. This expansion follows VBL Kenya’s $32 million acquisition of the value-added dairy beverages, juices, and packaged drinking water business from Devyani Food Industries (Kenya).