vAuto launches Test Drive program for dealer product feedback

vAuto, a brand under Cox Automotive, has launched ‘vAuto Test Drive,’ a new initiative designed to allow automotive dealers to preview and test emerging product innovations before they are broadly released. The program aims to create a direct feedback loop between product development teams and the dealers who use the inventory management and pricing solutions daily.

The rollout follows a beta testing phase involving 700 dealers. Recent enhancements resulting from this feedback include ‘Common Problems,’ which utilizes AI to analyze market information and owner forums to identify frequently reported issues with specific vehicle models, and ‘Vehicle Journey,’ which integrates ownership and service history into the appraisal workflow.

vAuto is also using the Test Drive program to refine upcoming capabilities, such as the vAuto AI Assistant and enhanced AI Descriptions, to help automate routine tasks and improve dealer efficiency.