VCCI and Chicilon Group launch AI brand growth platform NEX Brain™

The Vietnam Chamber of Commerce and Industry (VCCI) has partnered with Chicilon Group to launch NEX Brain™, an AI-driven brand growth platform. The launch event, held in Ho Chi Minh City, was attended by nearly 200 business managers, economic experts, and marketing professionals.

NEX Brain™ is designed to integrate tools and solutions that assist businesses throughout the entire brand development process. This includes market and brand analysis, growth opportunity diagnosis, strategic planning, communication planning, implementation, and performance measurement. The platform aims to leverage data, AI technology, and media resources to improve decision-making quality and investment efficiency in branding.

Hoang Quang Phong, Vice Chairman of VCCI, emphasized that while brands are intangible assets, they are vital for building customer trust and market expansion. Experts at the event noted that businesses must transition from competing solely on cost to creating differentiation through brand value, utilizing AI to move from theoretical discussion to practical business value creation.