Vendetta Race to launch influencer-led motorsport competition in Jerez

Vendetta Race, a new motorsport entertainment project, is set to hold ‘El Draft’ in Jerez de la Frontera on October 20. The event will establish twelve teams for its inaugural season, featuring a mix of prominent content creators and professional racing drivers.

Co-founded by Diego Dojer through the production company Nuestra Cosa Creativa, the initiative aims to bridge the gap between traditional motorsport and digital audiences. The competition uses a mafia-inspired theme where twelve creators, acting as ‘Capos’, will select professional drivers to serve as their ‘soldiers’. The roster of creators includes high-profile influencers such as TheGrefg, Roro, GoDeiK, and Alejandra Jaramillo, whose combined social media following exceeds 100 million.

The project seeks to increase engagement in racing categories by integrating cinematic storytelling and social media participation. Following the draft, the ‘Camino al GP’ phase will document the teams' training and preparation. The first season has secured private financing with support from investors including José Luis Abadín, Javier de Mata, Manuel Olivares, and the Swiss group Alcral AG.