Veneto recognized as top global destination for 2027

The Veneto region has been named among the top 25 global destinations for 2027 by Lonely Planet. Recognized as the ‘Best for an Italian escape beyond Venice’, the selection highlights the region's diversity, encouraging travelers to explore areas outside of major hubs like Venice and Verona to mitigate the effects of overtourism.

In terms of economic impact, data from Mastercard indicates that Treviso accounted for approximately 8.5% of the regional tourism and excursion spending in July 2026. This places Treviso as the fifth highest destination for visitor spending in Veneto, following Lake Garda (18%), Venice (approximately 14%), Jesolo (12%), and Verona (10%). This metric reflects the city's significant role in visitor transactions across commercial activities, museums, and services during the peak summer month.