Verano launches Easy Landings THC beverage brand

Verano Holdings Corp. has announced the launch of Easy Landings, its first dedicated cannabis beverage brand. The line features fast-acting THC shots in four flavors: Lemon Lime (sativa), Watermelon (hybrid), Mango (indica), and Black Cherry (a THC and CBN blend for nighttime use).

Each two-ounce bottle contains 100 milligrams of THC, with a capful providing a 5-milligram serving for dose control. The products are made with all-natural, vegan, and gluten-free ingredients and are designed to be consumed directly or mixed into other drinks as mocktails.

The brand will debut on August 21 at Zen Leaf dispensaries and third-party retailers in Arizona, Illinois, and Nevada. A rollout in New Jersey is scheduled for August 28, with further expansion planned throughout 2026. The launch follows a reported 13% increase in cannabis beverage sales across Verano’s operating markets in 2025.