Verisure launches Halloween security campaign featuring vampires

Verisure, a global leader in monitored alarms, has debuted a new Halloween marketing campaign created in partnership with agency Milà. The campaign utilizes artificial intelligence to feature a vampire character in an interview-style format.

The narrative depicts a conversation between a character dressed as a “living dead” bride and a vampire, discussing the traumatic experience of attempting to enter a home protected by Verisure’s video monitoring and alarm systems. The campaign uses humor to illustrate the effectiveness of the security solutions by showing how traditional horror figures are deterred by the technology.

This creative direction follows previous seasonal campaigns by the company, which featured Santa Claus and the Easter Bunny in similar scenarios where they encountered protected residences.