Verizon partners with Love Island USA winner Trinity Tatum

Trinity Tatum, winner of Love Island USA Season 8, has entered a major brand partnership with Verizon. The telecommunications company has selected Tatum to front its new Verizon Dollars loyalty program.

The campaign, titled ‘Queen of Cash’, features cinematic visuals directed by Warren Fu. The social-first commercial positions Tatum as a modern-day queen within an extravagant setting to promote the rewards aspect of the new loyalty initiative.