VerSe Innovation unveils SparkStation AI content platform

VerSe Innovation, the parent company of Dailyhunt and Josh, has unveiled SparkStation, an AI-powered Content Operating System, at Film Expo 2026 in New Delhi. The platform is designed to manage the entire content production lifecycle, from ideation and scripting to storyboarding, casting, editing, and distribution.

SparkStation utilizes a model-agnostic orchestration layer that assigns specific creative tasks to the most suitable AI models. A key differentiator is its focus on production-grade continuity, maintaining consistency in faces, expressions, wardrobe, locations, and props across multiple shots.

The company claims the platform can reduce the production cost of a 60-second brand film by up to 90%, lowering expenses from ₹10–25 lakh to approximately ₹50,000–₹75,000. Additionally, production timelines are expected to shrink from several weeks to roughly 24 hours. VerSe Innovation plans to invest $30 million over 24 months to establish the platform, targeting over 1,000 brands and 100 studios.