Veterinary diagnostics and digital services expand amid growing pet-care demand

The pet-care industry is experiencing significant growth as owners increasingly treat animals as family members, driving demand for advanced veterinary diagnostics and digital services. At the inaugural Vet Expo hosted by Vivian Academy’s MediTech division, veterinary surgeons gathered to discuss clinical practice and emerging diagnostic technologies.

Industry data highlights shifting consumer attitudes, particularly among millennials. A 2019 report by IDEXX Laboratories indicated that millennials are more likely to seek frequent veterinary care and embrace advanced standards compared to previous generations. Furthermore, a 2025 Euromonitor International report found that 69% of millennial respondents consider pets to be family members.

This trend is reflected in the financial performance of major industry players; IDEXX Laboratories reported second-quarter 2026 revenue of approximately US$1.217 billion, a 9.7% year-on-year increase.

Parallel to diagnostic advancements, digital petcare services are expanding. The sector is seeing a rise in digital health records, online appointment scheduling, and teleconsultation services. These technologies aim to provide convenience for owners and better data accessibility for veterinarians, facilitating improved clinical decisions and more efficient practice management.