Viagogo calls for ticketing overhaul following Raye's bot countermeasures

Secondary ticketing platform Viagogo has criticized singer Raye’s decision to manually review ticket registrations, calling the move “absurd.” The artist’s team undertook the manual process to identify “real fans” and thwart automated bots that generated “hundreds of thousands of fake registrations” for her upcoming performance at the Royal Albert Hall on October 23.

Viagogo argues that bot activity is a primary market issue rather than a secondary market problem. The company is advocating for an “open distribution” model, similar to airline ticketing, which would allow sports and entertainment tickets to be sold through multiple firms to increase competition and reduce bot influence. Viagogo has called on the UK government to review the entire ticketing market to create a more level playing field.