Viberate analyzes audience data for 2026 Latin Grammy nominees

Music analytics platform Viberate has released an analysis of audience data for the 27th Annual Latin Grammy Award nominees. The research focuses on the Record of the Year and Best New Artist categories, utilizing data collected through October 11, 2026.

For the Record of the Year category, the scoring model weighs accumulated Spotify streams at 35%, recent stream increases at 15%, Spotify playlist reach at 25%, and accumulated Shazams at 25%. The analysis indicates a closely contested race at the top of this category.

In the Best New Artist category, the data suggests a more stable leader across various scoring tests. The findings provide a data-driven comparison of nominees based on listener engagement and exposure metrics ahead of the awards ceremony on November 12.