Victor Osimhen fronts Galatasaray's 2026-27 jersey launch with 'Welcome to Hell' slogan

Turkish giants Galatasaray unveiled their 2026‑27 season kits, reintroducing the historic "Welcome to Hell" phrase on the inner collars of the traditional yellow‑red home shirt and the white third kit. The slogan, first used before Manchester United’s 1993 visit to Istanbul, is meant to intimidate opponents.

Nigeria’s Super Eagles striker Victor Osimhen modeled the new jerseys in a digital campaign alongside manager Okan Buruk and teammates such as Leroy Sané and İlkay Gündoğan. The launch follows Galatasaray’s fourth consecutive Süper Lig title and recent Champions League victories over Juventus and Liverpool. According to UEFA data, the club ranked eighth in Europe for kit sales, generating €99 million in retail revenue, and is targeting a €600 million revenue plan by 2028.