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Victoria Beckham expands luxury brand into home decor
Victoria Beckham is expanding her luxury brand beyond fashion and beauty into the home decor market. In collaboration with the German company Westwing, the designer has launched her first home collection, which includes tableware, glassware, textiles, and various decorative objects.
The collection, which went on sale October 12, draws inspiration from the 19th-century British Arts and Crafts movement, utilizing dark greens, whites, and metallic finishes. The expansion follows a period of significant business growth for the brand; after years of losses, the company recently reported a 19% increase in sales, reaching a turnover of $175.2 million.
In addition to the new home line, the brand is strengthening its global retail presence with new stores in Paris and New York, including a recent opening on Mercer Street in Manhattan.