Victoria Beckham invests $3 million in daughter Harper's skincare brand

Victoria Beckham is investing approximately $3 million into a new teenage skincare brand for her daughter, Harper Seven Beckham. The venture, named ‘Harlo by Harper’, is being developed through H7B Ltd, a company co-founded by Victoria Beckham and Oliver Shipton.

Financial filings for H7B Ltd indicate that the investment is intended for brand creation. The new label is expected to operate as an independent business, separate from the existing Victoria Beckham Beauty brand. While the exact launch date remains subject to change, the brand is anticipated to debut in the second half of next year, following Harper’s GCSE exams.

Legal efforts are reportedly underway to trademark the name ‘Harlo’ in the United States. H7B Ltd was incorporated in October 2024, and current accounts show significant funding being advanced to support the development of the venture.