Victoria Beckham opens first permanent U.S. store in New York

Victoria Beckham has opened her first permanent retail location in the United States, located at 150 Mercer Street in New York City’s SoHo neighborhood. The boutique marks a significant milestone for the independent brand, which first debuted collections in New York in 2008.

The store features a curated design co-created with artist Alexander May and designer Ole Lund of LNP. The interior incorporates original architectural elements, such as high ceilings, alongside burgundy and pale marble finishes, custom furniture, and velvet drapery to create an intimate atmosphere.

Customers can access the brand’s full range of products, including ready-to-wear collections, accessories, footwear, eyewear, fragrance, and beauty products. The expansion follows a period of growth for the company, which achieved profitability for the first time last year, according to chairman David Belhassen.