Victoria Beckham opens luxury flagship store in New York's SoHo

British designer Victoria Beckham has opened a new luxury flagship store in SoHo, New York, located at 150 Mercer Street. The opening, which occurred on September 2, was celebrated with a high-profile dinner at Indochine attended by various figures from fashion and entertainment.

Beckham described the expansion as a “return home,” noting that she first presented her designs in New York in 2008. The brand's recent growth follows the release of a three-part Netflix documentary detailing her transition from Spice Girl to fashion designer. According to Beckham, the documentary helped shift public perception of the company, which has recently reported its first profitable fiscal year and achieved double-digit growth.