Victoria’s Secret expands European presence with new stores

American lingerie and beauty brand Victoria’s Secret is expanding its physical retail footprint in Europe. The brand has announced the opening of its first store in Croatia, scheduled for November 6 at the Arena Centar in Zagreb. The location will offer lingerie, pajamas, and beauty products, including perfumes and body sprays, and will provide bra-fitting services.

This expansion follows the brand's recent entry into the German market with an 800-square-meter store in Hamburg. In Germany, Austria, and Switzerland, the brand is operating through a partnership with PTH Group. Under the leadership of CEO Hillary Super, the company is undergoing a strategic reorganization to reposition the brand, which includes updated designs and the expansion of the “Pink” line for younger consumers. Victoria’s Secret projects its revenue for the current fiscal year to be between $7.1 billion and $7.18 billion, marking its highest expected annual revenue in seven years.