Victoria’s Secret opens expanded store at The Beach, JBR in Dubai

Victoria’s Secret has opened a new, expanded boutique at The Beach, JBR in Dubai. The new location replaces a previous site with a larger, more contemporary space designed with an airy aesthetic and intuitive layout.

The store offers an extensive selection of lingerie, sleepwear, loungewear, and swimwear, alongside the Victoria’s Secret Beauty line, which includes fragrances and body care. New in-store services include complimentary one-on-one bra fittings and personalized options such as customized embroidery for sleepwear and engraving for Eau de Parfum.