Victorinox India names Abhay Deol as brand ambassador

Victorinox India has announced actor Abhay Deol as a ‘Friend of the Brand’ for its watch portfolio. The partnership is set to last for 18 months and will feature Deol across various collections, including I.N.O.X., Maverick, Concept One Solar, Air Pro, Dive Pro, and Concept One Automatic.

Deol will appear across digital, outdoor, and retail touchpoints as part of the global ‘Spend Your Time Wisely’ campaign. In India, the collaboration will focus on major festive occasions such as Diwali, Raksha Bandhan, and the wedding season, positioning the brand’s timepieces as meaningful companions for significant life milestones and traditions.