Vida launches Buena Vida benefits program for affiliates

Vida has launched ‘Buena Vida’, a new benefits program designed to provide its affiliates with discounts and bonuses on a wide range of daily services. The initiative aims to expand the company’s relationship with its members beyond traditional medical assistance, such as hospitalization or illness, by supporting their everyday wellness and lifestyle needs.

The program includes benefits in areas such as clinical analysis, dentistry, optometry, orthopedics, podiatry, psychology, aesthetics, and beauty. It also covers fitness and wellness activities like gyms, yoga, and pilates, as well as pharmacies and teleassistance for older adults.

According to Director José María González, the program was developed in response to direct feedback from users. The benefits are available at no additional cost to existing members, who can access them by presenting their identity card or Vida receipt at participating businesses. The program is being implemented progressively across the company’s 45 branches throughout Uruguay.