started · updated
VidCon to move from Anaheim and merge with LIONS Creators
VidCon, the prominent digital creator convention, is relocating from Anaheim, California, after 16 years. The event will merge with LIONS Creators to form ‘VidCon x LIONS Creators’. Both organizations are owned by the UK-based firm Informa PLC.
The new format will be integrated into the ‘Insight to Impact’ marketing festival. This platform is scheduled to debut in Denver in October 2026, before moving to Nashville in 2027, which will serve as the primary home for the first VidCon x LIONS Creators event. Additionally, the brand will have a presence at the Cannes Lions advertising festival in France in June 2027.
LIONS stated that the merger aims to connect the creator community with the marketing industry, helping brands and creators translate cultural influence into commercial outcomes. While the fan-focused aspects of VidCon are expected to be part of the Nashville appearance, specific details regarding programming and the new event format are expected to be released later this year.
Entities
Anaheim · Informa PLC · Lions · Nashville · VidCon