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[TECHNOLOGY] · Japan · 2 sources

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Video Apex survey reveals low awareness of high-performance smartphone rentals

A survey conducted by Video Apex Co., Ltd. among 300 smartphone owners in Japan reveals that 80% of respondents were unaware of high-performance smartphone rental services. While many users primarily use their phones for travel and events, there is a significant demand for improved camera capabilities, specifically for low-light photography and high-quality zoom performance.

Key findings indicate that the primary barriers to using rental services are cost (68%) and concerns regarding insurance for loss or damage (40%). Potential users expressed interest in renting devices for travel (46%) or to test models before purchasing (35%).

To address the demand for superior zoom capabilities, APEX RENTALS offers the OPPO Find X9 Ultra equipped with a Hasselblad Explorer Kit. This flagship model features a camera system co-developed with Hasselblad, capable of significant optical zoom and high-resolution imaging for specialized photography needs.

Entities

APEX RENTALS · Hasselblad · Oppo · Video Apex Co., Ltd.