Video game industry expands through new business analysis and international trade

The video game industry is seeing significant professionalization and international expansion. Xsolla has launched the Game Biz Institute (GBI), an editorial platform designed to analyze the business dimensions of gaming. Based in Los Angeles, the institute will focus on topics such as direct distribution, payments, monetization, user acquisition, and player retention to help studios and publishers navigate commercial challenges.

Simultaneously, the Gamescom event in Cologne is highlighting the sector's shift from pure entertainment to a major component of the digital economy. Nearly one hundred Spanish companies are participating in the fair, with about half represented under the ‘Games From Spain’ initiative by ICEX. This participation underscores Spain's transition from a consumer market to an international producer of intellectual property, seeking investment, distribution, and global audiences.