Vietfood & Beverage ProPack Vietnam 2026 exhibition highlights Masan Consumer's Fine Robusta coffee

The Vietfood & Beverage – ProPack Vietnam 2026 exhibition opened on 6 August 2026 at the Saigon Exhibition and Convention Center in Ho Chi Minh City. The three‑day event gathered more than 1,400 booths from over 1,000 companies representing more than 20 countries and is expected to attract around 40,000 visitors.

Masan Consumer acted as the main sponsor and showcased its ecosystem of brands, including CHIN‑SU, Nam Ngư, Omachi, Phở Story, WinEco and the new Vinacafé Fine Robusta specialty coffee. Fine Robusta beans are sourced from farms above 1,000 m altitude, hand‑picked when fully ripe, naturally fermented and slow‑dried for over 720 hours before being roasted with Masan’s proprietary technology to maximise flavor.

The exhibition emphasized three industry trends – green transition, digital technology adoption and sustainable nutrition – and featured a dedicated beverage zone with leading local beer and soft‑drink brands such as Bia Sài Gòn, Bia Hà Nội and Carlsberg. A keynote on “mastering technology for Vietnamese beer export” underscored the sector’s push toward global standards.