Vietnam cities see rise in tourism and global shopping rankings

Vietnam's tourism and retail sectors have achieved significant international recognition in 2026 rankings. According to data from Agoda, Da Nang has risen to 6th place among Asian cities with the highest rate of returning visitors, surpassing destinations such as Kuala Lumpur and Taipei.

Vietnam as a whole remains among the top three Asian destinations for repeat travelers. The success of Da Nang is attributed to its diverse offerings, including beaches, natural landscapes, cuisine, and its strategic location for exploring Central Vietnam.

In the retail sector, Ho Chi Minh City has been ranked 16th in the world's top 50 shopping destinations by Travel And Tour World (TTW). The city is noted for providing one of Southeast Asia's most vibrant shopping experiences, characterized by a mix of traditional markets, local designers, and modern shopping malls.