Vietnam diamond market sees shift toward quality and certification

The Vietnamese diamond market is experiencing shifts in consumer behavior, with buyers becoming increasingly cautious. According to Customs Department data, diamond imports to Vietnam reached approximately $121.5 million in the first half of 2026.

As market volatility continues, consumers are moving beyond simple considerations of size and price. There is a growing emphasis on quality, origin, and the ability to verify information. Experts suggest that utilizing the 4Cs system—Carat Weight, Color, Clarity, and Cut—alongside official certification from institutions like the Gemological Institute of America (GIA) is essential for making informed purchasing decisions.