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[BUSINESS] · Vietnam, India · 3 sources

Vietnam family budgeting and Indian youth spending trends highlight new saving mindset

A Vietnamese couple earning 50.8 million VND per month shared a detailed monthly expense sheet that drew online attention for its bulk purchase of staples—mắm muối, laundry detergent, shampoo and soap—bought in large quantities to last a year. Commentators praised the approach as a significant cost‑saving measure, noting the family's remaining debt payment of about 15 million VND and overall comfortable living expenses.

In India, young professionals such as Priyadarshi Kumar (22) and Shivam Kumar (26) argue that excessive saving can waste income, preferring to spend on experiences like travel and gadgets. Financial experts say this reflects a broader shift among Gen Z, who value flexibility, mental‑health, and experiential fulfillment over traditional milestones such as early home ownership. They also point to higher early‑stage investment participation, with investors under 30 now making up about 40 % of registrations on the National Stock Exchange.

Both pieces illustrate a changing attitude toward personal finance, where strategic bulk buying and selective spending are seen as ways to balance present enjoyment with future security.