Vietnam leads Asia-Pacific branded real estate market

Vietnam leads the Asia-Pacific region in the number of branded real estate projects, according to the Savills ‘Asia-Pacific Branded Real Estate Report 2026’. The country currently ranks ahead of Thailand, India, and China in this segment.

Supply in Vietnam is projected to increase by 152% by 2032. The market is shifting from luxury status symbols toward functional living experiences, including long-term residences and wellness-focused spaces. While resort-style projects currently make up about 50% of completed supply in the region, they are expected to rise to 65% in future project portfolios.

In Ho Chi Minh City, the market is diverging from regional trends. While the proportion of independent branded real estate projects is expected to decrease across Asia-Pacific, the number of such projects in Ho Chi Minh City and Bangkok is forecasted to double by 2032, driven by a growing demand for integrated residential and hotel models.