Vietnam leads Asia-Pacific branded residence market growth

Vietnam has emerged as a leading market for branded residences in the Asia-Pacific region, according to the Savills Branded Residences Asia Pacific 2026 report. The country currently ranks in the top 10 nations for the number of branded residence projects, surpassing established markets such as Thailand, India, and China.

Growth in this segment is increasingly driven by domestic demand and local wealth rather than international capital. The supply of branded residences in Vietnam is projected to increase by 152% by 2032. While major hubs like Ho Chi Minh City and Hanoi remain central, the market is expanding into tourism and resort areas such as Da Nang and Phu Yen.

In Ho Chi Minh City, there is a notable trend regarding standalone branded residences. While the proportion of standalone projects is decreasing across the broader Asia-Pacific region, the number of such projects in Ho Chi Minh City and Bangkok is forecasted to double by 2032, reflecting shifting preferences among high-net-worth individuals in these urban centers.