Vietnam Ministry of Industry and Trade and TikTok Shop launch export initiative

The Ministry of Industry and Trade of Vietnam and TikTok Shop have launched the ‘Beyond Vietnam - Hàng Việt Cất Cánh’ initiative to support Vietnamese enterprises in boosting online exports through e-commerce.

Aligned with the National E-commerce Development Master Plan for 2026–2030, the program focuses on ‘discovery e-commerce.’ This model utilizes short videos, live streaming, and content creators to drive consumer engagement, helping brands overcome international recognition barriers by shifting from being merely ‘found’ to being ‘discovered.’

In the initial phase, the program will prioritize helping businesses expand into the United States and China, two major e-commerce markets. Following this, the initiative aims to expand opportunities across the Asia-Pacific (APAC) region to help Vietnamese products establish a stronger global presence.