Vietnam National Brand 2026: 499 products from 227 enterprises recognized

The Vietnamese Ministry of Industry and Trade has announced that 499 products from 227 enterprises have been recognized as achieving the Vietnam National Brand status for 2026. This marks the 10th selection cycle of the program, which has been running for 23 years.

The 2026 selection process implemented new criteria, with innovation accounting for 30% of the total score. This approach links brand development with science, technology, digital transformation, and green transition to enhance long-term competitiveness. The selection process involved an eight-month period of evaluation and appraisal.

According to Brand Finance, the value of Vietnam's national brand reached $462.279 billion in 2026, a 45.14% increase compared to 2020, ranking the country 32nd out of 193 nations. Within the top 10 most valuable Vietnamese brands in 2026, five enterprises hold products recognized with the National Brand status, representing approximately 69.1% of the group's total value.