Vietnam sees rise in summer fashion trends and 2‑in‑1 makeup products

Vietnamese fashion editors highlight four summer trends that combine European‑inspired breezy styles, polka‑dot prints, nostalgic sport‑wear and vivid colour palettes. The European look favours soft, flowy fabrics, wide silhouettes such as balloon pants, A‑line skirts and off‑shoulder tops, evoking a Mediterranean holiday vibe. Polka dots appear across dresses, tops and skirts, offering flexible options for dates or street wear. Retro sport‑wear returns with loose‑leg tracks, high‑collar zip tops and upright jackets, updated with refined cuts and premium fabrics. Bright, energetic colours replace the season's previous muted tones, encouraging bold mix‑and‑match looks.

In parallel, the market sees growing demand for dual‑purpose lip‑and‑cheek creams that simplify daily makeup. Five products are spotlighted, including UKISS Pudding Lip, Glamrr Q Mellow Touch Lip Cheek and Vietnam‑made Cỏ Mềm Kem Trang Điểm Thuỷ Tinh 3‑in‑1. These compact creams offer a seamless, moisturising finish for both lips and cheeks, suit busy consumers and align with a fresh, Korean‑inspired aesthetic. Their affordable pricing and multi‑use convenience make them popular among students and working professionals seeking a quick, natural look.