Vietnam sees rise in wedding tourism among international couples

Vietnam is seeing the emergence of a new wedding tourism market as international couples increasingly choose the country as a backdrop for their wedding photography. Unlike traditional studio sessions, these travelers seek authentic local settings, such as old streets, yellow walls, limestone mountains, and bustling markets, to capture unique images that reflect their travel experiences.

The trend blurs the line between a professional photo shoot and a leisure trip. For example, Australian couple Raged F Farag and Leaklena En traveled thousands of kilometers to Vietnam for their wedding photos, citing satisfaction with the local crews and the ability to integrate local life, such as drinking coffee or walking through streets, into their commemorative moments.