Vietnamese brands expand international presence via Miss World 2026

Several Vietnamese brands are expanding their international presence through partnerships with Miss World 2026.

Fashion brand CHAUTFIFTH has entered the ready-to-wear market with its ‘Quirky Bloom: 2000s’ collection. The collection, which features Y2K-inspired designs using materials like denim, lace, and PU leather, was presented at the Vietnam Beauty Fashion Fest 2026 and includes 20 designs specifically for Miss World 2026 representatives.

In the food sector, Tiệm Yến achieved multiple milestones in August 2026. The brand was named one of the Top 10 Most Loved Food Brands in Vietnam and received the Top 10 ASEAN Renowned Brand 2026 award. Additionally, the company participated in the ASEAN Economic Forum in Singapore and has been selected as a partner for Miss World 2026, providing an opportunity to promote Nha Trang bird's nest products to an international audience.