Vietnamese cultural practitioners promote heritage abroad and domestically

Vietnamese cultural practitioners are working to preserve and promote national heritage both domestically and abroad. In Germany, Thủy Lê-Scherello has established ‘Mãi Tò Mò’, a project dedicated to bringing Vietnamese children's books and stories to families living overseas. The initiative places book collections in community spaces like cafes and restaurants to encourage reading and cultural connection. The project was recently recognized as a community benefit organization.

Domestically, director Lê Hải Yến is focusing on integrating traditional heritage into contemporary performing arts. She is currently preparing the ‘Xòe Thái - Trọn một vòng yêu’ program for the 2026 Muong Lo Culture and Tourism Festival in Lao Cai. Her work aims to explore the spiritual values and customs of the Thai people, using traditional dance and rituals as a foundation for modern cultural industry development.